We believe print should be so good it can be treasured by whoever receives it.
The tactility of carefully selected paper stock and an engaging print format will portray much of what is good about a brand in an instant. Print has the unique ability to look and feel gorgeous and enhance the aspirational qualities of any brand.
We have the technology to develop printed micro-mailing campaigns which are tailored accurately to the taste of an individual. We have seen from experience these micro campaigns can yield incredible hit rates compared to the traditional approach of direct mail.
The future of print, for us, is a move away from ‘junk’ print. Huge volumes of poorly written and shoddily produced newsletters, brochures, reports, accounts and publications that go out-of-date quickly represent a terrible waste of natural resources, time and money.
Instead we feel a shift in focus is required. Why print 5000 brochures and send them out in a scatter-gun approach then hope to get a good response – when printing 50 beautifully produced items for carefully selected individuals could have more impact?
We love print, love it.