Early in 2008 we were approached by Creative Partnerships to join their pool of practitioners working in schools across Yorkshire and Humberside. The first brief we were asked to address was based at Vermuyden School, a Creative Partnerships ‘change school’ in Goole. We were asked to present ideas to stimulate creative enquiry and expression across the curriculum and we presented a creative solution entitled ‘breaking down classroom walls’.

Approach.
Our concept was simple: take two traditionally opposing subjects, Maths and Art, and develop a scheme of work that explores what connects the two subjects. Over a number of weeks we worked with the art and maths staff as we led sessions for Year 9 students that explored the mathematical aspects of art and the artistic nature of maths.

We co-opted a virtual partner to the project, internationally renowned, Brussels-based digital and generative artist Gwen Vanhe.  Gwen utilises algorithmic and chaos math in the development of his work and from studying his methods the students developed simple generative digital art derived from computer coding in their Maths lessons.  In addition to this, the students learned how to explore and articulate the emotional content and artistic intent behind the work they developed in Maths via a series of peer to peer classroom presentations within their Art lessons.

The second part of the project looked at creative accidents and improvisation. We worked with the students to research and create a photo journal using pictures from the local Flickr.com group. The students assembled a multi-layered Photoshop document and using the layer options created abstract digital artworks that could be displayed in a number of settings around the schools new building, due to open in 2010.

Result.
Following the successful launch of this project we are working with the teaching staff at the school throughout 2010 to develop the quality of creative thinking and planning across all the subjects using Howard Gardner’s ‘8 Intelligences’ theory as a starting point to make the lessons more engaging for a wider range of students.

Goole High School Digital Gallery

Creative Partnerships

Gwen Vanhee

When Beyond Magazine launched in York in early 2009 we were asked to write a monthly column summing up day to day life running a small business. One month we were a bit short on copy so those kind chaps at Beyond let us squeeze in an ad.

Click here for more information on Beyond

Approach.
The emphasis throughout each of the SES sector brochures is on showcasing the environment that’s created from the services that SES integrate into each building. We commissioned a photographer to shoot a set of reportage style shots that captured the vibrancy and energy within the school.

Result.
The Education brochure is people focused without any images of Plant or Mechanical and Electrical Services and highlights the end product of SES solutions – happy pupils!

Creative Business is a newly appointed team of creative business professionals located within the Faculty of Arts at York St John University.

Approach.
We developed an identity that encapsulates their vision, ‘to provide a gateway for creative business development and enterprise in the York and North Yorkshire Region’. Creative Business are in the planning stages of a major 2 day Creative Symposium to be held in March.

Result.
The Creative Business team were impressed with our work on Neutral magazine and Creative Chaos and commissioned us to create the identities for both the Creative Business facility and the Symposium.

We’re proud of our working relationship with the University of York and have been developing creative projects for various departments for many years.

Approach.
We had to turn what is a very text-heavy and relatively ‘dry’ document into a rich resource for gaining information quickly and easily. We transformed the look and feel of the document with some great photography and an award-winning paper stock.

Result.
“We were delighted with the design LazenbyBrown put together for our continuing professional development prospectus – it made it really easy to use and transformed what could have been a text-heavy document. It went down really well with our target audience too, as we got more requests for extra copies! Mat and Gary did a great job, are very easy to work with and were helpful with all aspects of the job, including helping to manage the print, so it was all delivered on time.”

Emma Hodgson  |  Marketing Coordinator  |  University of York

Creative Chaos 2010 is the inaugural international arts summer school, hosted by York St John University, which is to be held in York, UK and Terni, Italy in June 2010.

Approach.
After being approached to develop the branding and printed literature to publicise the initiative, we carried out extensive research to create the correct ‘look’ for the event.

Result.
It was vital that the identity and material had a slight, but distinct visual connection to the ‘Create’ and ‘Creative Business’ identities we’ve created for the University.

SES Prism is a sub-brand of SES that has led the way in realising the benefits of prefabrication, modularisation and off-site construction of building services.

Approach.

Like Shepherd FM the identity for SES Prism was developed by LazenbyBrown and is different in design to other SES brand material, while retaining a consistent feel through use of cross-brand elements. The colour palette and font styling were chosen to compliment SES marketing material, backed up by photography that highlighted the precision and accuracy involved in the process.

Result.
The brochure showcases the modularisation process from start to finish and gives a clear insight into the heritage and values of SES Prism.

Over a 3 year contract with Humberside Police we have developed many campaigns for them dealing with issues such as Alcohol Related Violence, Burglary, Hate Crime and Anti-Social Behaviour.

Approach.
For the Youth Engagement campaign we were asked to alter the perception of young people in both the minds of the older and younger generations. We focused on the many positive activities and initiatives instigated by young people in Humberside and empowered groups to contribute to a ‘ning’ community website entitled ‘NotJustNoise’ designed and developed by LazenbyBrown.

Result.
For the launch we visited and worked with local schools to develop digital artworks that were projected onto buildings at Hull Marina. The launch took place on Guy Fawkes night and was covered by Viking FM, Hull Daily Mail and Look North.

Event photography courtesy of Joe Dodsworth.

Have a look at the ‘ning’ community site

This is Issue One of Neutral and it proved to be just as much fun as the pilot issue – and with an issue under our collective belts, this issue slipped into production with relative ease.

Approach.
As with the pilot issue, we collaborated with Neil Fletcher of Substance and also had design input from Frédérique Swist. The design of Neutral continued in a ‘free spirit’ style and each spread reflected the nature of the content, which made for stark contrasting design from one spread to the next.

Result.
Neutral is starting to find real legs as a forum for the creative output of students at York  St. John University. And it doesn’t look too shabby either.

These adverts for ITV are the product of a great bit of creative collaboration between us and a team coordinated by photographer Jim Poyner, who shot the imagery for the posters and beer mats. They were broadcast over the August Bank Holiday on ITV.

Approach.
These adverts form part of an alcohol related violence campaign we engineered for Humberside Police. Other campaign collateral included advan graphics, washroom posters, beer mats, printed pizza trays and a Twitter campaign seeded and developed by Abhay Adhikari.

Result.
This blanket campaign led to a significant drop in Alcohol Related Crime in the Humberside region throughout the duration of the campaign.

What they said.
“As a public sector body dealing with difficult social issues, we need an agency which can deliver innovative solutions beyond the brief. LazenbyBrown’s fluid approach to problem solving allows them to deliver beyond our expectations to audiences beyond the scope of traditional media.  They are our primary choice for effective community engagement.”
Phil Kirk  |  Head of Marketing and Public Relations  |  Humberside Police