Over the past few years we’ve been putting together a strong presentation to offer alternatives to the practice of unpaid speculative pitching.
We believe now is the time for local design agencies and client businesses to agree on an alternative working model that does justice to themselves, their clients and the originality and quality of their ideas. You can join the DBA focus group event we’re holding on the 12th July (details below) and get involved in the debate.
These statements lie at the core of our new presentation,
we’d really like to hear your thoughts on them;
1) It doesn’t do justice to the project or the client
Designers are asked to produce visuals from a brief without any deep understanding of their clients business. By default, the designers thoughts are based on limited understanding, cautious assumptions, courageous intuition, relative experience. Faced with a selection of superficial visuals, the client will choose the best one of the bunch and progress with a project.
2) It attracts the wrong type of design agency
You have to question an agency that has time to work for free. If they are a busy agency they will be juggling free pitch work with that of fee paying client’s work – not a conducive environment for creating fantastic design work. It also exploits younger agencies who are keen to build their portfolio but might not have the experience to really fulfil a project in the long term.
3) It’s not ethical
The professional bodies who promote high service standards in the design industry including the DBA (Design Business Association), BDI (British Design Innovation), CSD (Chartered Society of Designers) and The Design Councilall strongly discourage the practice of free pitching.
4) Design is a professional service
Just as you would expect to pay a Solicitor, Business Consultant or Architect for their experience, ideas and a days work, the same goes for a design.
5) It gets us off on the wrong foot
A healthy relationship with your design agency is one based on respect and understanding from the start. We’re in this for the long haul and not looking to make ‘quick wins’ from clients. We aim to exceed service expectations and by working with a view on a long-term working relationship, craft a range of marketing material that our clients (and we) can be deeply proud of.
We’re working with the DBA (Design Business Association) and Owen from United By Design to develop a design agency focus group event to discuss pitching and other issues facing the design industry. Details are as follows:
Date: 12th July
Time: 12noon – 3pm
Format: Lunch and networking on arrival, speaker, open discussion and tour of design facilities at York St John University
Guest Speaker: Tom Foulkes, Global Head of Marketing at BuroHappold
Venue: The Phoenix Centre at York St John University
(venue 27 on the attached campus map)
Book: To book a place on this free event please email studio@lazenbybrown.com
